Behind the Data: New Orbit’s Experiment Uncovers Data About Tech Students
Diving deep into data can sometimes feel like solving a complex puzzle. At New Orbit, we’re always on the lookout for intriguing patterns and unexpected insights that help our clients connect more effectively with their audiences. A recent experiment we ran with a software company revealed some interesting patterns about tech students across the US.
Main Takeaways:
We analyzed data for tech students, identifying lower conversion rates in tech school zones compared to other regions.
Highlighted the need for tailored marketing strategies in areas with high concentrations of tech students.
Recommended customized campaigns to improve engagement and conversions in targeted demographic groups.
The Starting Point
Our client’s product is hugely popular among tech-savvy students, so we wanted to dig deeper. We suspected that not all users were responding to their campaigns in the same way, especially those in areas with big tech schools. So, we rolled up our sleeves and dug into the data to see what stories it was eager to tell us.
Gathering the Pieces
First up, we pulled together all the performance data from major cities where our client was active. This gave us a solid overview and helped us understand the broader trends—what was working and what wasn’t.
Then, we turned our focus to the tech school zones. You know, places buzzing with college-aged tech enthusiasts. These areas made up 19% of our traffic and contributed to 15% of conversions. But here’s the kicker—they actually had a lower conversion rate than other regions. Interesting, right?
Conversion rates were noticeably lower around college towns.
What This Means
This was our lightbulb moment. These findings hinted that students in tech-heavy colleges interacted differently with the product. Maybe the usual marketing messages weren’t hitting the mark for them.
Based on these insights, we suggested that it might be worth crafting campaigns specifically designed for these tech school areas. Imagine messages and promotions that speak directly to the life of a tech student—more relevant, more engaging, and potentially more successful.
Reflections on Data Storytelling
What’s really fun about data is how it can surprise you. It tells stories you might never have guessed at first glance. For us at New Orbit, it’s about staying curious and open to what the data might reveal. Each number, each trend has the potential to steer a campaign in a whole new direction.
This experiment with our client is just one example of how taking a closer look at data can lead to smarter, more targeted marketing strategies. It’s about understanding that different audiences might need different approaches and being ready to adapt and experiment.
We’re excited about these discoveries and eager to keep exploring. Who knows what other marketing mysteries data will help us unravel next?
Remember, in digital marketing, staying curious and receptive to data’s insights can lead you to some pretty exciting places!
